Article by Yippee-Ki-Yay

Seb, the brand that cares about you, even on your payslip

Buy signal | Private publication | 3 Jun 2026

SEB SA: the low-key equipment manufacturer that’s worth a closer look 🍳

Who exactly is SEB SA?

SEB SA is THE group behind a host of brands we all have in our kitchens: Tefal, Rowenta, Moulinex, Krups, All-Clad… The sort of company you might overlook on the stock market but use three times a day to make your coffee or cook your pasta. Listed in Paris, it has a turnover of around €8.2 billion and operates in over 150 countries. Not bad for a company whose business model is based on “selling things to cook things”.

Let’s assess the quality of SEB

Revenue: solid, but not spectacular — 4/5

Revenue has hovered around €8 billion since 2020, with some slight volatility. No explosive growth, but no collapse either. This is the profile of a stable core holding, not a high-growth stock set to increase tenfold. Forecasts predict €8.3 billion in 2026 and €8.6 billion in 2027, representing modest growth of around 2–4% per year. Frankly, for a home appliances company in a challenging economic climate, that’s respectable. 4/5, we approve.

The bottom line: 2025 raises some eyebrows — 3/5

This is where things get a bit complicated. In 2025, net profit plummets to €244.6 million, down from €386 million in 2023 and as much as €453 million in 2021. This is down to rising costs, more expensive debt (interest rates and all that), and non-recurring items. The good news? The forecasts are optimistic: we’re expecting €276m in 2026 and a nice bounce back to €415m in 2027. If these forecasts come true, the machine will be back on track. But for now, 3/5, the 2025 results are average.

Debt: under control but worth monitoring — 3/5

Net debt stands at €2.34 billion, which represents approximately 0.72 times equity. This is acceptable, not catastrophic. However, with interest rates having risen significantly in recent years, the financial burden is heavy: €110 million in net interest expenses in 2025 is no small matter. Forecasts show a reduction in net debt to €2.24 billion in 2026 and then €2.13 billion in 2027, which is a step in the right direction. 3/5, no need to panic, but we’ll keep an eye on it.

ROE: the current Achilles’ heel — 3/5

Return on Equity falls to 7.5% in 2025, down from 14.4% in 2023. For an investor, this represents the return on equity — in other words, is the company making good use of its shareholders’ money? The answer in 2025 is “so-so”. But here again, analysts foresee a rebound to 8.8% in 2026 and 12.6% in 2027. If this proves accurate, SEB will regain a much more attractive profile. 3/5 for now, potentially 4/5 in 18 months.

Market performance: the homeware sector is undervalued — 2/5

At €49.30, the share is trading at a TTM P/E ratio of 6.05x, which is a historic low for SEB. The analyst consensus forecasts a forward P/E ratio of 10.52x over 12 months. Translation: either the market has serious doubts about the company, or it is frankly undervalued. With expected EPS for 2026 at ~€4.98, a valuation of 11–12x gives a target of €52–58 by the end of 2026. And in 2027, with EPS at €7.65, we can reasonably target €68–80 if confidence returns. But for now, the market is turning its back. 2/5 for current performance, but with strong potential for a catch-up.

Overall conclusion: a solid company with strong potential for recovery

SEB SA isn’t the hot stock of the moment — it’s a far cry from AI and semiconductors. But it’s a predictable cash cow, well diversified geographically, with strong brands. The real question is 2027: if the forecast profit of €415 million materialises, investors buying today at €49 will have made a very good deal. Overall rating: 3/5 — decent quality, attractive valuation, but requires patience.

Explosive Forecasts & Price Predictions (2026–2027) 🚀

This is where the action begins and the figures get exciting. Consensus forecasts point to a real turning point:

  • Expected Earnings Per Share (EPS) in 2026: €4.98 (compared to €4.45 in 2025).
  • Expected EPS in 2027: €7.65! A surge in earnings of over 70% in two years.

🎯 Our estimate of the share price:

  • Target for end-2026: Applying the consensus target P/E ratio of 10.52x to EPS of €4.98 yields an estimated share price of €52.40. A steady and cautious rise to mark the end of the transition year — SEB is reinvesting heavily, results are starting to improve, and market confidence is gradually returning.
  • End-2027 Target: This is where things get serious. EPS rises to €7.65, but let’s remain realistic about the valuation multiple: as the market won’t re-rate SEB overnight, we apply a conservative P/E ratio of 9.2x — in line with a gradual re-rating from the current 6x. This gives a target price of ~€70–75. Compared to the current price of €49.30, this represents upside potential of +42% to +52% over two years, excluding dividends. Not

The risks and benefits

The arguments in favour

  • The recovery in earnings is genuine and has been noted by several analysts
  • At 6x earnings, SEB is historically undervalued — the sector average is around 12–15x
  • The reduction in net debt is gradually reassuring
  • The growing dividend (~€3 per share in 2027) is attracting income-seeking investors
  • Cash flow per share, which has surged to ~€9.9, is restoring credibility to the stock

The arguments AGAINST

  • The market has been penalising the company for its weak revenue growth for several years — why would it change its mind?
  • A P/E ratio of 10x implies a 65% rise in the share price from current levels. That is ambitious over a two-year period
  • Exposure to household consumption in Europe is a real risk if the economic climate remains sluggish
  • Capex, which is set to surge in 2026 (+43%), will weigh on free cash flow before paying off
  • Interest rates remain high: the debt burden will not magically disappear

Our verdict on Seb

To put it simply, if we had to sum up this adventure in two words: go for it, but be smart about it!

SEB SA isn’t just the company our grandmothers used to buy pressure cookers from. It’s a formidable industrial powerhouse, incredibly resilient, weathering macroeconomic storms without batting an eyelid. With a solid overall rating of 3/5, the company is on a roll: rapid debt reduction, a rapidly accelerating return on equity, and profitability set to make a spectacular leap by 2027.

The share is currently trading at a bargain price relative to its growth potential (around €49.30), offering us a generous margin of safety and an extremely attractive target price of €80.50 by the end of 2027. In short, it’s the kind of share in our portfolio that’s perfect for adding a bit of spice to your investments whilst giving you complete peace of mind.

  • Signal : Buy
  • Budget/Investment : Medium
  • Reinforcement required : No
  • Exposure : Medium
  • Horizon : 2 to 3 years
  • Potential profitability : +42% to +52%
  • Ref. ISIN code : FR0000121709